Email throttled meaning how to#

Email throttled meaning how to#

Read on to find out more and how to use these stats to amp up your email marketing campaigns. There are nine main email events that are fired when an email campaign is sent through ClickSend. This may be very different depending on the nature of the messages being sent transactional emails tend to pull better engagement events than promotional or marketing messages.įind out more about transactional vs marketing email. The first step to maximising your email reach is to understand your email events and how your numbers stack up. However, email is only effective to get your message out there if your recipients are receiving, opening and engaging with your message. It’s cheap, near-instantaneous, can be automated and personalised. However, when you're sending at higher volumes, you may need to send multiple emails at a time.Bulk email is a great tool for notifying staff, clients, suppliers or other stakeholders of important information or for sending promotional material. This is called blasting and is frowned upon mail providers.

Important: Sending out multiple emails at a time isn't normally advised because it can affect your deliverability. For instance, if you add a big batch of recipients to be sent and we're almost at the end of your time window for the day, this setting can make sure Mailshake doesn't try to jam them all through at once. There may be times when Mailshake has a lot of emails to get out in a short period of time. Set the minimum number of emails you want to go out at a time - we usually recommend setting this at 1 unless you're doing high volume sending and you've warmed up your sending. It tells Mailshake to put X minutes (at least 5) between each batch of sent emails.

This setting is mainly for if you're spacing out emails throughout the day.

Copywriting Best Practices for Deliverability- this guide includes a suggested warm-up sending cadence.

If you don't follow these best practices, you could get flagged for spam, see your sending throttled, or worse, your domain could get blocked! Check out these guides for best practices you'll need to follow to ensure you end up in the inbox and not the spam folder: It's critical to warm up your email address because it affects your deliverability. Important: Getting ready to send at high volumes? If you're new to cold emailing or Mailshake, make sure you've warmed up your email address and you're slowly ramping up to that higher volume. If you're planning to set your Max emails per day at a somewhat high volume and you've never sent cold emails before, check out the Note below. This may mean a 2-day follow-up gets bumped. It's a good idea to put a cap on how many emails you'll send in a day. If you have more emails waiting to go out, Mailshake will intelligently space out the various messages as best it can. Alternatively, you can choose to have emails go out as quickly as possible so you can minimize the delay time between sending a campaign and the emails actually being sent. Spacing your emails out throughout the day will make Mailshake optimize your sends across the time window you set. Usually you'll want this to be waking hours in your timezone Sending Strategy - Space out emails or send them as fast as possible Time of dayĬhoose a time window when sending should occur. If the box is selected with a pink box and white checkmark, that means that Mailshake will send emails on those days. Select the days of the week that you'd like Mailshake to send messages.

Make any changes you'd like and click Save. This will result in your mail provider throttling your sending. Note: We DO NOT recommend increasing from 20 emails per day to 300 emails per day. If you're on the 'I've sent zero.' option, select the 'I've sent multiple cold campaigns option' then click Customize Look for the Sending Calendar link in your menu.ģ. You'll see two suggested sending options.

You'll need to reach out to your team's Admin for help with editing your Sending Calendar.ġ. If you're not seeing the Edit Rules button on your Sending Calendar, you might night have admin access. Heads up! You'll need to be a Mailshake Admin in order to edit Sending Calendars. When you make changes to your sending calendar, Mailshake automatically updates the sending for your active campaigns. Mailshake chooses great defaults for setting up your sending schedule, but you can edit them however you please - keep in mind you'll want to make sure you're following best practices (see yellow note section below).